The FNB brand philosophy is based on the desire to help. We have a strong conviction and unwavering belief in help and the potential it has to forge a bridge that changes ‘can’t’ to ‘can’, and our values are consistent with this credence.
While helpfulness constitutes a core brand value within FNB, we practice an overall business ethos underpinned by the concept of ‘Better Business, Better World’, and believe that by tapping into the innovative culture within FNB, we have the ability to positively change people’s lives.
South Africans are communicating a collective message comprised of the sum of each individual’s experience of our country. We believe that through sharing acts of helpfulness, both large and small, amongst each other, each of us has the ability to build our great country into a great nation. FNB believes that as individuals, South Africans can connect dreams to promises through the generosity of spirit that exists within each of us.
First National Bank is a division of FirstRand Bank Limited. An Authorised Financial Services and Credit Provider (NCRCP20).